VITAL STATISTICS

Date   Februa ry 10, 2010
Time:   6:00 PM - 8:00 PM
Place: WHollywood Hotel & Residences
           6250 Hollywood Blvd
           Hollywood, CA 90028

NOTE: Valet parking is off of Argyle, south of Hollywood Blvd.


PANEL SUBJECT

LUXURY BRAND ACCESS TO HOLLYWOOD: HOW TO REACH THOSE ABOVE THE LINE
Just because we shop in the same grocery stores as some of the most highly-paid producers, directors and actors in the world, doesn’t necessarily mean we have the ability to sell them our goods and services. It can be downright frustrating being so close to these “above the line” people, and fly below their radar. Gifting suites, business managers, agents, charities - - all of these are potential access points to those in Hollywoodwho have the ability to spend money on luxury goods and services. Thequestion is, which is the right path and the right way to walk it? Our esteemed panelists will offer insight:

PANELISTS

Jim McPartlin, GM - W Hollywood Hotel & Residences
Prior to opening the W Hollywood, Jim was a Sr VP at Andre Balazs Properties; a GM at the Gramercy Park Hotel, Dir of Brand Ops for the West Coast for W Hotels; and a VP & GM with Kimpton Hotels

Karen Wood, President - Backstage Creations, Inc.
Karen started the premier celebrity gifting company Backstage Creationsin in 2000. Karen was formerly a talent coordinator on over 50 award shows including the Grammys, Emmys, SAG, Billboard and MTV Music Awards.

TBA, Talent Representation

SPONSORS

W HOLLYWOOD HOTEL & RESIDENCES

Lights, Camera, W
The W Hollywood is always ready for its close-up at the entertainment capital of the world’s epicenter, where glitz, glamour, glorious sunshine,power shopping, vibrant dining, world-class culture and cutting-edge style headline the marquee.