VITAL STATISTICS

Date March 2, 2010
Time: 6:00 PM - 8:00 PM
Place: Lutron Experience Center
           2458 Dupont Drive
           Irvine, CA 92612


PANEL SUBJECT

ALTERNATIVE MARKETING PRACTICES: IMMERSION MARKETING

Advertising, Public Relations, Events, Internet, Strategic Alliances - - all are important parts of an overall marketing plan.But some have found niche options that don't fit in the traditional categories.

This is the first in a series of events called, "Alternative Marketing Practices." This event dives into Immersion Marketing: Allowing your clients and potential clients the ability to experience your product.

Our panel of experts will speak about what has - and hasn't - worked for them.


PANELISTS

Susan Wesley, President - Susan Wesley Designs

Jackie Hill, Experience Manager, Lutron

Paul Self, Vice President of Marketing - AudioVisions

SPONSOR

Lutron

Joel and Ruth Spira founded Lutron Electronics Company,Inc. in 1961. Lutron's first product was called a "dimmer switch" and represented the world's first solid-state electronic device used todim lights in a home, replacing bulky rheostats and autotransformers that were inefficient and unattractive.

Today, over 45 years later, Lutron is still devoted to controlling lighting. Our focus on product innovations, technology, quality, and customer service has madeus the undisputed leader worldwide in the area of lighting controls. We offer more than 10,000 products to satisfy virtually any residential or commercial project. Lutron products adjust the intensity of virtually every kind of light, and we remain to this day the only company that provides an integrated solution for controlling both natural daylight as well as electrical lighting.